In a casino, players place bets on games of chance that are regulated by state or federal laws. The goal of casinos is to make money through gambling, dining and entertainment, and by providing amenities that attract and keep customers coming back for more.

From the glamorous Las Vegas strip to the illegal pai gow tables in New York’s Chinatown, casinos are all about making people feel good. Whether they’re betting on blackjack or taking a spin at a slot machine, they’re hoping to win. That’s why a casino’s reputation is so important.

A casino’s reputation is largely driven by its gaming offerings, and that’s why it’s important to partner with the best software developers in the business. Having top-tier providers like NetEnt and Amatic shows you’re committed to quality content, which in turn helps build customer trust.

Many casino marketers focus heavily on demographics when it comes to predicting how visitors will spend their money. But these metrics are just the beginning of what it takes to understand your audience and what they’re looking for in a casino.

For example, if you’re targeting millennials, it’s important to know that they’ll likely spend less on gaming than Boomers and Gen Xers. They’ll instead choose to spend more on food, entertainment, and other non-gaming amenities. With this knowledge, you can tailor your marketing to better capture their attention by using platforms like Cvent’s Competitive Market Ads to get in front of planners as they research venues and destinations for group events.